Parallels Conversion Optimization

During my time as a front-end developer at cleverbridge, Parallels approached us wanting to increase conversion rates and average order value on their outdated checkout process.

I designed and built five checkout process variants with subtle, isolated differences from one another so that we could directly measure conversion impact. We then configured a split test and let it run long enough to provide sufficient insight.

Further information and screenshots coming soon.



UI / UX, Front-End
Research, Testing